Title: Community Relations and Friends Devolopment Coordinator
Department: Library Updated: 10/2017
Division: Community Relations FLSA Status: Exempt
Bargaining Unit: CANUE Wage Range: Not Available

Identifies, develops and implements all marketing and promotional strategies for the St. Clair County Library System and works closely with Library personnel to promote events at all branches of the library. Develop and maintains alliance with the Friends of the Library groups associated with each library branch.   


·         Works with the administrative team and staff to discuss topics such as marketing plans.

·         Plans system-wide programs to generate interest in the library.

·         Directs programs that combine advertising with service delivery to increase use of the library.

·         Plans advertising and promotional campaigns.

·         Coordinates marketing and promotion of library and its services to special groups, including but not limited to business, senior citizens and teachers.

·         Oversees planning and implementation in the vision and development of library website and social media campaigns.

·         Develops comprehensive, unified graphic marketing plan for all branches.

·         Works with Public Service Coordinator and branch staff to develop programming.

·         Works with Innovation, Technology, and Collections Coordinator to increase marketing activities through the use of digital resources

·         Coordinates annual progress report, newsletters, and monthly board reports.

·         Directs volunteer programs.

·         Serves as liaison for the Literacy Project.

·         Promotes library at community outreach programs.

·         Attends Friends of the Library meetings and other branch groups as assigned.

·         Attends library board meetings as a resource person.

·         Participates in continuing education, conferences, workshops, seminars or other activities that enhance professional knowledge

·         Other duties as assigned.


Work is performed under the general supervision of the Library Director.



Supervises Community Relations staff and serves as supervisor while on weekend rotation and in the absence of the Library Director, Public Service Coordinator or Innovation Technology and Collections Coordinator.


·         A Bachelor’s degree from an accredited college or university with major course work in marketing, business, public administration or closely related field.


·         A Master’s degree in Library Science with demonstrated experience in marketing, business or public administration.

·         A Master’s degree from an accredited college or university with major course work in marketing, business, public administration or closely related field preferred.

·         Five (5) years of increasingly responsible experience in marketing, business, or public administration.

·         The ability to apply marketing, public relations, and/or communications methodologies and techniques to a library environment. 

·         Thorough understanding of various news media and their requirements for effective communications. 

·         A clear understanding of the public service mission of the Library System and a forward thinking vision regarding its dynamic role in the community.

·         Manage and direct departmental operations, including budgeting, strategic planning. Knowledge of and interpret applicable federal, state and local regulations. Develop, apply and explain department and County procedure and policies. Plan and coordinate work staff activities, prioritize, instruct, set deadlines, objectives, measure success, and make recommendations and resolve issues. Methods of research, planning, conducting and implementing major studies or projects. Design and recommend new forms, reports or procedures. Ability to understand and work in complex data processing system, analyze data and exercise sound financial judgment. Analyze administrative problems, evaluate alternatives and implement sound solutions. Prepare and present reports, speeches or training programs to groups. Provide training and guidance in handling difficult or complex problems or resolving escalated complaints or disputes. Work independently with limited direct supervision. Coordinate activities with other departments.                     

·         Writing, reading, mathematical principles; proficient computer skills-Microsoft Office Suite, Outlook; exercise sound judgment and decision making in accordance with policies and procedures; ability to research and problem solve independently; knowledge of County operations and functions; ability to prioritize and time manage; handle stressful situations, provide effective and friendly customer service; support the County's mission and values; ability to think critically where necessary.                       

·         Knowledge or understanding of basic administrative tasks: operate standard office equipment; document management; prepare and maintain records, various correspondences and reports; answer general inquiries and refer as necessary; answer telephone calls, process mail, order supplies/equipment; prepare meeting agendas, attend meetings, record/transcribe/distribute minutes; entering, transcribing, recording, storing or maintaining information in written or electronic form with speed and accuracy; maintain calendars, arrange meetings, schedule rooms and equipment as necessary.                       

·         Ability to communicate effectively and efficiently with management, co-workers and clients; obtain and communicate accurate information; apply common sense understanding to complex instructions and respond accordingly;  communicate complex ideas through graphs, charts, presentations, reports or other professional correspondence.


·         Ability to demonstrate predictable, reliable, and timely attendance.                 

·         Ability to read, write & communicate in English; follow written and verbal instruction and understand basic mathematics and figure checking.              

·         Ability to interpret and apply procedures, rules, technical information, instructions, manuals to complete tasks accurately and on schedule.                                     

·         Ability to learn from directions, observations, and mistakes; and apply procedures using good judgment.                                                                        

·         Ability to use discretion and maintain sensitive and confidential information.     

·         Ability to work independently or part of a team; ability to interact appropriately with others such as County officials, employees, vendors and the general public.

·         Ability to work under supervision, receiving instructions/feedback, coaching/counseling and/or action/discipline.                                            

·         Adaptability to change in the work environment, managing competing demands and ability to deal with frequent changes, delays or unexpected events.

·         Knowledge of principles and processes for providing customer and personal services including customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction

·         Proficient skills using Microsoft Office programs including, but not limited to: Word, Excel, Access, and Outlook required.  Proficiency may be tested.


  • Prior to starting employment, the candidate must complete a satisfactory background check.  The background check is understood to encompass all forms of pre-employment screening, including but not limited to: drug screen, physical, criminal background, driving record, sex offender registry, education, training and licensing verification, employment history, credit check, and professional and personal references.
  • Must possess a valid State of Michigan operator license and maintain this license throughout employment in this position.

·         Must obtain a Level III Certification through the Library of Michigan within the first year of employment.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job with or without accommodations.  Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.


While performing the duties of this job, the employee is regularly required to:

·         Speak to others to convey information effectively.

·         Read, interpret and understand procedures, rules, technical information, instructions and manuals.

·         Hear and understand information presented through spoken words and sentences.

·         Specific vision requirement includes close vision, distance vision, color and depth perception.

·         Use hands to operate a computer, handle materials and operate equipment.

·         Push or pull carts, reach with hands and arms forward, above and below shoulder level.

·         Lift, move or carry objects, equipment and supplies weighing up to 35 pounds.

·         Sit, bend, stoop, crouch, crawl and kneel in an ergonomically correct manner.

·         Stand and walk, climb stairs.

·         The noise level in the work environment is moderate with many interruptions.

·         The position requires working with the public.


Disclaimer: The statements contained in this job description are intended to describe the general nature and level of work being performed by individuals assigned to this position.  They are not to be construed as an exhaustive list of all job requirements or duties performed.  The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.




It is the policy of St. Clair County not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, disability that does not prevent performing essential job functions or because he or she is a protected veteran.